No. 1 in Vietnam

Thai Consumer Goods Distributor & Market Solution Provider

Established in 2005, Chance and Challenge (CAC) leverages over two decades of expertise to serve as a leading FMCG distribution and market solutions partner in Vietnam — driving sustainable brand growth and optimizing value chains, so global standards meet local excellence for every consumer.

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0Distribution Centers

0+Full-Time Staff

0Leading Brands

0+Years of Experience

Our Business

Accelerate Your Growth in Vietnam

We specialize in driving sustainable brand growth and optimizing value chains. From nationwide distribution and cold chain to trade marketing and culinary support, CAC is the trusted bridge between leading brands and millions of Vietnamese consumers.

More About CAC

2005Serving Vietnam since

Our Strengths

Why Leading Brands Trust CAC

Efficient & Reliable Distribution

Our streamlined supply chain and distribution network deliver your products to customers reliably and efficiently, nationwide.

Extensive Market Coverage

Connecting brands to consumers throughout Vietnam — every sales channel, all major cities and regions — for stronger visibility and sustainable growth.

Business Partner Support

Highly experienced chefs and experts at the CAC Cooking Center help your business grow faster with co-menu creation, workshops, and consultation.

Quality for Better Life

Our purpose guides everything we do — delivering exceptional quality products and services to our customers for a sustainable future.

Join Our Team

About Us

More than 20 Years of Quality & Market Expertise

Established in 2005, CAC has grown into Vietnam's No.1 Thai consumer goods distributor and market solution provider — ensuring global standards meet local excellence for every consumer.

Our Journey

The Road to Quality for Better Life

2005

The Journey Begins

CAC commenced operations in Vietnam on June 1, 2005, as the exclusive distributor for Srinanaporn Marketing.

2008

Extending Our Portfolio

Portfolio extended to biscuits, wafers, and cookies from Kim Chua Group (KCG) and beauty products from A-Plus Supply.

2009

Expansion to Cold Chain

First cold chain operations in Vietnam, adding butter and bakery ingredients from Kim Chua Group (KCG).

2010 – 2014

Establishing a Strong Base

Registered office moved to 60/26 Yen The (HCMC), first regional warehouse opened in Da Nang, and the "Big Blue" GT motorbike mobile sales team launched.

2019

System Enhancement

ERP, WMS, DMS, and CRM implemented to support rapid growth and streamline back-end operations.

2020 – 2023

Leading Thai Goods Distributor

Confirmed as Vietnam's No.1 Thai Consumer Goods Distributor & Market Solution Provider, with strong YoY growth and rapid network expansion.

2024 – 2026

New Growth Engine

E-Commerce operations launched; portfolio expanded to pet food, frozen food, and imports from Malaysia and China.

Our Vision

To be the Leading & Most Trusted FMCG Distributor and Market Solutions Provider in Vietnam and Indochina

Delivering exceptional quality products and services to our customers for a sustainable future.

Our Mission

Commitments to Every Stakeholder

Customer

Delivering high-quality products and services that enhance customer experience through reliable, efficient, and innovative supply chain and distribution systems.

Business Partner

Fostering strong, collaborative, long-term relationships with principals to drive sustainable growth and market innovation.

Stakeholders

Conducting business under the principles of good governance, with emphasis on transparency and good corporate governance.

Community

Contributing positively to the communities we serve through responsible business practices and environmental and social responsibility.

Employees

Empowering our people with opportunities for growth in a supportive environment that values diversity and teamwork.

Shareholders

Creating long-term value through sustainable growth, operational excellence, and strategic expansion.

Our Core Values

The C.A.C.E. Way

Customer Focused

We strive to deliver the best customer satisfaction by providing top-quality service and efficient distribution.

Can-do Attitude

Our people at all levels possess a can-do attitude and never give up on challenges.

Alliance

We foster trust and long-term alliances with customers and partners through strong, collaborative relationships.

Expertise

We continuously develop in-depth market knowledge and sophisticated distribution networks in every region we serve.

CAC Cooking Center

Good Quality From Creation

Our team of highly experienced chefs and experts at the CAC Cooking Center helps you grow your business faster — with co-menu creation, bakery workshops, product demonstrations, and consultation.

Chef

David Broutin

Chef

David Thái

Chef

Trần Nghĩa Phú

Chef

Tôn Nữ Minh Hiển

CAC Trading Thailand Co., Ltd.

Your Trusted Partner for Success

At CAC Thailand, we connect Thai consumer goods to global markets — seamless distribution, sourcing, and logistics solutions for businesses ready to expand, scale, and succeed internationally.

One-Stop Shop for Success

Comprehensive market expertise and exceptional end-to-end services, ensuring smooth and efficient distribution of Thai products worldwide.

Your Trusted Growth Partner

From warehouses to customers, we manage the entire supply chain process — a consistent, reliable flow of products to Vietnam and beyond.

Connecting You to the Best

Direct access to an established distribution network and sales channels, helping brands reach the right markets faster and more effectively.

Our Strengths

Built for Cross-Border Growth

Deep Expertise

In Thai consumer goods distribution.

Proven Success

In expanding brands into Vietnam and beyond.

Strong Connections

With retailers, wholesalers, and manufacturers.

Comprehensive E2E Solutions

End-to-end logistics and supply chain solutions.

TH → VNCross-border experts

Our Services

End-to-End, From Thailand to the World

Export & Import Services

A single point of contact for sourcing and consolidating Thai consumer goods, making high-quality products easier to access.

Professional Consolidator

Timely, cost-effective, and efficient delivery of Thai products to their destinations — seamless cross-border trade.

Buying & Sourcing Agent

Expertise in identifying high-quality products at competitive prices, matched to the right target markets.

Accelerate Your Growth in Vietnam

With our expertise and established network, we provide end-to-end services to help brands grow, scale, and succeed internationally.

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Join Us

Join Us in Building a Better Future

Be part of a passionate team committed to delivering quality products, creating value for our partners, and growing better together.

Life at CAC

Grow Beyond Your Limits

At CAC, we're committed to delivering Quality for Better Life — not only through our products and services, but for our people, customers, partners, and communities.

We are building a dynamic, growth-driven culture where talent is empowered, ideas are valued, and sustainability guides our journey. We seek passionate, motivated, and courageous professionals ready to challenge themselves — and grow their careers with one of the fastest-growing companies in the industry.

✉ [email protected] ☎ Hotline/Zalo: +84 93 2109 729

450+Teammates & growing

Our People

Moments That Make Us CAC

Ready to Challenge Yourself?

Send your CV to our Human Resource Department — we'd love to meet you.

Apply Now

We're Here for You

Love our products? Have a quick question? We'd love to chat. Reach out anytime — we really enjoy hearing from you.

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Chance And Challenge Co., Ltd. — Vietnam

Head Office: 60/26 Yen The, Tan Son Hoa, HCMC, Vietnam
Office: 2nd–4th Floor, 18 Dong Da, Tan Son Hoa, HCMC, Vietnam
HR Office: 60/12 Yen The, Tan Son Hoa, HCMC, Vietnam
Hotline: +84 28 7301 6368 · Tel: +84 28 3848 9647

CAC Trading (Thailand) Co., Ltd.

90, 57 Biztown Rama 3, Bang Phueng, Phra Pradaeng District, Samut Prakan 10130, Thailand
Tel: +66 2 405 3542

CAC Chance And Challenge Holding Co., Ltd.

SJ Infinite One Business Complex (16th Floor), 349 Thanon Vibhavadi Rangsit, Chom Phon, Chatuchak, Bangkok, Thailand
Tel: +66 2 405 3542

Email

[email protected]

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